A reliable online presence is essential for businesses in today’s marketplace. For some companies, a website is the most reliable means by which to introduce their goods and services to potential customers. One of the key benefits of having an official website is to communicate information quickly to your audience. Cloud hosting helps websites to stay relevant by allowing companies to increase their visitor capacity to respond to marketing promotions. Cloud hosting is also a good option because the fees you pay the web host are tied into your actual traffic. Hosts that properly employ cloud technology make it unlikely that you will lose data due to hardware failures.
There is no universally accepted definition of cloud hosting. The specifics of the hardware and software configurations will differ among hosting companies. As a general matter, cloud hosting refers to the practice of distributing a website’s infrastructure among several servers. In traditional hosting setups, websites are housed on either on a server that they share with other sites or on servers dedicated completely to one website. Shared hosting is typically less expensive because the costs are spread among several site owners who share hardware and bandwidth. Dedicated servers give you greater control, but both shared and dedicated hosting packages lack the flexibility of cloud hosting.
The primary reason cloud hosting is so attractive to website owners is because it gives owners flexibility to scale their sites up or down on a short-term basis. For example, if a company starts a new sales campaign it can expect a surge of interest in its site. It will defeat the purpose of the campaign if the flood of visitors crashes the server. It will waste money if the company purchases extra bandwidth and the site traffic does not materialize. A similar problem will arise if the company is suddenly at the forefront of a news story. Cloud hosting gives the site bandwidth it needs to respond to the unexpected influx of visitors. The site owners pay for the extra bandwidth, but the cost reflects the flexibility and reliability they gain with cloud hosting.